course content
02/12/2026 09:30 - 12:30
Unit 1: Choosing the Appropriate Protection Route
- Cyprus national registration
- European Union trademark registration
- International registration through the Madrid System
- Advantages and risks of each route
- Territorial coverage, costs and administrative efficiency
- The unitary character and vulnerability of an EUTM
- National filings as a strategic alternative or complement to EU protection
- Priority claims, transformation and conversion
- Selecting filing territories based on present use, expansion plans and enforcement needs
Unit 2: Clearance Searches and Pre-filing Strategy
- Legal and commercial importance of pre-filing clearance
- Searching the Cyprus Register, TMview, EUIPO eSearch, WIPO’s Global Brand Database and Madrid Monitor
- Identical, phonetic, conceptual and figurative searches
- Searching company names, domain names, social-media platforms and unregistered signs
- Assessing the similarity of signs and goods or services
- Earlier registered and unregistered rights
- Well-known marks and marks with a reputation
- Freedom-to-operate analysis
- Managing search results and communicating risk to the client
Unit 3: Application Drafting, Classification and Examination
Identifying the correctapplicant and establishing ownership
- Protecting word marks, figurative marks, shape marks, position marks, sound marks and other non-traditional signs
- Drafting clear and precise specifications
- Nice Classification principles
- Avoiding specifications that are unnecessarily narrow or excessively broad
- Absolute grounds for refusal:
- Lack of distinctive character
- Descriptiveness
- Customary indications
- Public policy and morality
- Protected geographical indications
- Signs consisting of certain shapes or other product characteristics.
- Acquired distinctiveness through use
- Responding to examination refusals
Unit 4: Oppositions, Invalidity, Revocation and Bad Faith
- Distinguishing opposition, invalidity and revocation proceedings
- Relative grounds for refusal
- Likelihood of confusion:
- The relevant public
- Degree of attention
- Similarity of signs
- Similarity of goods and services
- Distinctiveness of the earlier mark
- The interdependence principle.
- Protection of marks with a reputation
- Proof of genuine use
- Earlier unregistered signs and other prior rights
- Bad-faith applications:
- Knowledge of third-party use
- Dishonest intention
- Origin and history of the sign
- Commercial logic behind the filing
- The overall assessment of objective circumstances
This course is suitable for:
- Lawyers (corporate, commercial, IP)
- Corporate service providers and fiduciary professionals
- In-house counsel and compliance officers- Accountants and business consultants
- Professionals in company formation, branding, and international business
- Advisers supporting Cyprus-based businesses expanding to EU/international markets
The programme is suitable for professionals who:
- Handle trade mark registration and protection
- Need practical knowledge of Cyprus, EU, and international systems
- Want to identify risks, structure filings, and manage portfolios
- Basic legal or business knowledge is expected. No prior trade mark expertise required.






